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归化与异化在广告词翻译中的辩证统一
归化和异化作为两种常用的翻译手段似矛盾般对立存在。二者究竟该如何取舍一直为翻译界所争论。然而,在强调这个矛盾的对立面时,其统一的本质也不应被忽视。归化和异化的辩证统一性在广告词的翻译中较为突出。广告词的翻译要以广告的目的和效果为前提,适度选择归化或异化。只有遵循适度原则才能使商品在异国畅销的同时,也能兼顾文化传播交流的目的。
Abstract:
Domestication and foreignization as two commonly used translation methods seem to be contradictory to each other . Which one is better than the other has arisen a heated discussion in the field of translation .However, when the translators empha-size the importance of the conflicts , they should not neglect the unity between them .The Dialectical unity of foreignization and do-mestication is obvious in the translation of advertisements .The translation of advertisements should be based on the purpose and effect of advertisements , so the translators should appropriately select which method is better .Only by obeying the principle of ap-propriateness can we assure the commodity be sold out in another country , and at the same time reach the purpose of culture trans-mission.
Wang Fuchun
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太原师范学院公共外语部,山西太原,030012
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奥运会相关英语词汇:射击运动专业词汇英语翻译
来源:网络
Anyone familiar with the legend of Robin Hood knows archery competitions date back at least to mediaeval times. Indeed, today's archers still honour the fabled outlaw. The term &Robin Hood& now refers to splitting the shaft of an arrow already in the target with another arrow.
The equipment has crept forward in its technology since Robin and his merry men had the run of Sherwood Forest, but the sport of archery remains essentially unchanged. A recurve bow coated in fibreglass has become standard, and arrows made of aluminium and carbon graphite can travel more than 240km/h, but the most important requirements are straightforward: steady hands, strong shoulders, flexible muscles, sharp eyes and nerves of steel.
Archery was a feature of the Olympic Games several times from 1900 to 1920, but then disappeared for more than 50 years. It reappeared at Munich in 1972 and has remained a fixture ever since.
Help: mediaeval adj. 中世纪的& fabled adj. 传说的;虚构的的射箭,即箭术(Archery),助弓的弹力将箭射出,在一定的距离内比赛准确性的体育运动项目,为射箭运动。远在1万年前的中石器时代,人类就发明了弓箭来狩猎捕鱼。以后很长时间,弓箭又是用于战争的武器之一,现弓箭作为人们喜欢的体育运动项目存在下来。
和射箭运动相关的英语词汇
ARCHERY 射箭
Nose anchor 鼻尖固定
Aiming aid 瞄准辅助器件
Target lane 射道
Draw length 满弓长度
Feather angle 羽片角度
Bow sight 弓之瞄准器
Arrow rest 箭座(箭台)
Field officer 射场官员
bow 弓
Compound bow 复合弓
ReCurved(recurved)bow 反曲弓
Tournament bow 比赛弓
Archer;bowman 射箭选手
String(to)the bow 弓弦
Bracer 上弓绳
Bracer(to)the bow 弓
Face;target face 靶纸
Standard(target)face 标准靶纸
Arrow-case 箭箱
String loop 弦圈
Armguard 护臂
Limb 弓臂(弓片)
Target butt 靶垫
Balance 平衡
Quiver 箭袋
Ladies&class 女子组
Barebow class 裸弓组
Freestyle class 自由弓组
Gentlemen&s class 男子组
Bull&s eye 分环
Shooting range 射场
Bow rack 弓架
Target 靶
Wax(to)上腊
International judges&Committee 国际裁判委员会
Clicker 夹箭器
Bowstring 弓弦
Torque 扭曲
Sight extension 瞄准器延长杆
Release(to)an arrow 松弦放箭
Shooting distance 射距/靶距
Finger tab 指套
Back of the bow 弓背
Bow sling 持弓绳
Mounting bracket 安装支架
Feathering of the arrow 箭之羽片
Nock(of the arrow)箭尾
International archery Federation 国际射箭总会
Score sheet 记分卡
Deflected arrow 反弹之箭
Shaft(of the arrow)箭杆
Hit 中靶
Scorer记分员
Peep sight 瞄准器
Shooting order 窥孔
Target stand 射序
Chest grard 靶架护胸
Feather 羽毛
Grip(of the bow)弓夹
Nocking point 搭箭点
Point of impact 箭着点
String nock 弦上搭箭点(箭巢、箭扣)
Score 得分
Bow tip 弓尖(弓梢)
Arrow tip 箭尖
Shooting stance 射箭站姿
Wheel 轮子(偏心轮)
Finger tabs 指套
Draw weight 开弓磅数(拉力)
Aiming point 瞄准点
Signal to stop shooting 停止发射讯号
Signal to start shooting 开端发射讯号
Stabilizer 安定杆
Archery range 射箭场
Score board 记分牌
Tension 紧张
Trajectory of the arrow 箭的飞行轨道
Face of the bow 弓面
Aim(to)瞄向
Sight 瞄准器(瞄具)
End 回
Area(white/blue/black/gold/red-)得分区
Non-scoring area 非得分区
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